Direct Mail, Amplified.

Technology-Enhanced Direct Mail for Modern Marketers.

Direct mail already has something most marketing channels want — a physical presence in your customer’s hands.

Goers Communications makes it work even harder.

We combine targeted direct mail with advanced personalization, digital integration, delivery tracking and campaign measurement to create more opportunities to reach your audience and greater visibility into campaign performance.

From data and production through mailing and measurement, we are the one stop shop solution that brings the entire campaign together.

More Than Mail. A Connected Marketing Campaign.

Traditional direct mail doesn’t have to end when the piece enters the mailbox.

Technology allows today’s direct mail campaigns to become more targeted, personalized, connected and measurable.

Goers can combine the physical impact of mail with digital touchpoints that reinforce your message across additional channels and help your team better understand campaign activity.

One campaign.

Multiple opportunities to connect.

TARGET

PERSONALIZE

DELIVER

AMPLIFY

MEASURE

Target the Right Audience

Our Data Solutions

Mailing-list processing
Address hygiene
Deduplication
Geographic segmentation
Audience segmentation
Customer data preparation
Variable data setup
Postal preparation

Better Direct Mail Starts With Better Data.

The success of a direct mail campaign begins long before anything reaches the press. Goers can help prepare and process campaign data so the right communication reaches the right recipient.

Whether you’re communicating with existing customers, prospects, donors, members, voters or households within a specific geographic area, we help prepare your data for production and mailing.

Make Every Mail Piece More Relevant

Personalization can go far beyond putting someone’s first name on a postcard.

Variable data printing allows individual elements of a direct mail piece to change based on information associated with the recipient.

Different audiences can receive different messages while remaining part of one coordinated production and mailing program.

The result is direct mail built around the recipient rather than one generic message sent to everyone.

Personalization can include:

Names
Headlines
Images
Offers
Products
Locations
Sales representatives
Donation amounts
Calls to action
QR codes

Executing direct mail requires more than printing. Data has to be processed. Personalization has to match correctly. Pieces have to meet postal requirements.

Thousands of individual communications need to be produced, finished and entered into the mail stream accurately.

Goers manages those details.

Instead of coordinating a printer, mail house and other vendors separately, your campaign can move through one coordinated workflow.

We provided a one stop shop for all your direct mail needs.

Extend Your Reach Beyond the Mailbox

Add Digital Touchpoints to Your Direct Mail Campaign.

The mail piece can be the beginning of the conversation rather than the end. Goers Communications offers optional technology-enhanced direct mail capabilities that can extend selected campaigns into complementary digital channels. That gives your audience additional opportunities to see your message while keeping the physical mail piece at the center of the campaign.

Depending on your campaign, digital enhancements can include:

Social Media Integration

Reinforce your direct mail campaign with complementary advertising delivered to matched audiences across eligible social channels like Facebook and Instagram.

Online Retargeting

Continue the conversation with digital advertising after recipients interact with your campaign or visit your website.

Digital Advertising

Extend selected campaigns through complementary display, social, video and other available digital advertising channels.

Geographic Digital Targeting

Support geographically targeted mail campaigns with complementary digital advertising around selected locations and audiences.

USPS Informed Delivery® Integration

Eligible campaigns can create an additional digital impression through USPS Informed Delivery, extending the visibility of the physical mail piece.

Direct mail gets attention. Digital integration helps reinforce it.

Turn the Mail Piece Into an Interactive Experience With QR Codes & Digital Response

A printed piece doesn’t have to be disconnected from the digital world.

Trackable QR codes can give recipients an immediate way to move from the physical mail piece to a digital experience.

QR codes can also be personalized, allowing different recipients or audience segments to receive different digital experiences.

This creates a direct bridge between physical marketing and online engagement.

Send recipients to:

Campaign landing pages
Special offers
Appointment scheduling
Donation pages
Event registration
Product information
Lead forms
Your website
And More!

Direct Mail Tracking - Know When Your Mail Is Arriving

One of the traditional limitations of direct mail has been visibility after a campaign enters the postal system.

Mail tracking can change that. For eligible campaigns, Goers can provide greater visibility into when mail pieces are moving through the postal network and reaching their destination.

That information can help your team:

- Understand approximate in-home timing
- Coordinate sales follow-up
- Time complementary digital campaigns
- Prepare customer service or call-center teams
- Monitor campaign deployment

Instead of simply sending the campaign and waiting, your organization gains greater visibility into what’s happening in the mail stream.

Track More Ways Customers Respond

Call, Text & QR Tracking

Different customers respond in different ways. Some scan. Some call. Some text. Some visit your website.

Technology-enhanced direct mail can create additional measurable response paths.

Depending on your campaign, Goers can incorporate:

Trackable QR Codes – Connect scans to campaign activity.

Call Tracking – Use campaign-specific phone numbers to identify calls associated with the mailing.

Text Tracking- Create trackable text-response opportunities.

Landing Pages – Send recipients to campaign-specific online destinations.

These tools help connect the physical mail piece with measurable customer actions.

Make Direct Mail More Measurable

Campaign Reporting & Attribution

Direct mail shouldn’t disappear into a black box after it leaves the production floor.

Enhanced direct mail programs can bring available campaign activity together into reporting that provides greater visibility into delivery, engagement and response.

This helps marketers move beyond simply asking:

“How many pieces did we mail?”

and start asking:

“What happened after we mailed them?”

Reporting Can Include:

Mail delivery activity
QR engagement
Call activity
Text activity
Landing-page engagement
Website activity
Digital advertising engagement

Put Direct Mail To Work

One Channel. Countless Marketing Objectives.

Whether you’re trying to acquire new customers, reconnect with existing ones, raise funds, grow membership or influence an audience, direct mail gives organizations a tangible way to reach the people who matter.

Goers can build targeted, personalized direct mail campaigns around a wide range of marketing and communication goals.

Acquire & Grow

Reach new prospects and turn targeted audiences into customers.

Customer acquisition
Lead generation
New mover marketing
Geographic targeting
Store and location openings
Product or service launches
Appointment generation
Local promotions

Retain & Re-Engage

Use existing customer data to strengthen relationships and create new opportunities with people who already know your organization.

Customer reactivation
Loyalty programs
Renewals
Seasonal promotions
Special offers
Events
New products and services
Customer communications

Fundraise & Build Membership

Create more personal communications with donors, members, alumni and supporters.

Donor acquisition
Fundraising appeals
Donor renewal
Membership acquisition
Membership renewal
Year-end giving
Alumni communications
Event campaigns

Inform, Advocate & Mobilize

Reach voters, constituents, supporters and communities with targeted communications when timing and message matter.

Candidate communications
Voter outreach
Issue advocacy
Fundraising
Awareness campaigns
Targeted voter mail
Campaign literature
Personalized communications